How to use Customer Journey Maps

Customer Journey Mapping 🗺️ is a simple exercise of charting the day-to-day of your end-user or purchasing decision maker personas 👷‍♀️💱

On a technical feasibility level, the journey map of an end-user helps to formulate the paradigm of how a proposed solution would have to function, in order to address some of the key issues faced on that journey.

Admittedly, creating a journey map for some purchasing decision makers may not be necessary.

For example, the life of a CFO or procurement manager and its limited interaction with your proposition may show itself as less relevant. With this, a Value Proposition Canvas should suffice.

But ultimately, Customer Journey Mapping helps to further empathise with your lead characters, and figure out the potential areas, or 'touch points', that your proposition would need to perform on.

In the parlance of Digital Transformation speak.

Your 'AS-IS' and 'TO-BE' states 📈

Similar to the Value Proposition Canvas, Customer Journey Maps should be updated when new relevant information surfaces.

Where would this information come from?

Again, from the conversations and tests that you carry out with your prospective customers.

These iterations continue to be the name of the game, until at least reaching Product-Market fit. Of which, your core end-user and purchasing decision-maker assumptions would have been right on the money.

How much time have you spent on testing and updating your end-user and purchasing decision-maker assumptions?
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​𝐈𝐟 𝐲𝐨𝐮'𝐯𝐞 𝐞𝐧𝐣𝐨𝐲𝐞𝐝 𝐭𝐡𝐢𝐬 𝐩𝐢𝐞𝐜𝐞 𝐨𝐟 𝐜𝐨𝐧𝐭𝐞𝐧𝐭, 𝐥𝐞𝐚𝐯𝐞 𝐮𝐬 𝐚 𝐜𝐨𝐦𝐦𝐞𝐧𝐭, 𝐬𝐡𝐚𝐫𝐞 𝐭𝐡𝐢𝐬 𝐩𝐢𝐞𝐜𝐞, 𝐨𝐫 𝐬𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 𝐭𝐨 𝐨𝐮𝐫 𝐑𝐒𝐒 𝐟𝐞𝐞𝐝!

​𝐏𝐥𝐞𝐚𝐬𝐞 𝐠𝐢𝐯𝐞 𝐮𝐬 𝐚 𝐟𝐨𝐥𝐥𝐨𝐰 𝐨𝐧 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 @ 𝐄𝐄 𝐃𝐢𝐠𝐢𝐭𝐚𝐥 𝐂𝐚𝐩𝐢𝐭𝐚𝐥